An expert system for sales

A senior sales coach
on every call.

We set up your sales process with you, and the system then keeps it alive on every call. Before the call it prepares the script; after it, it assesses what the customer came to believe and writes the next step, the offer and the email.

call ended 0:00deal #2026-118

Discovery call · sample deal

recorded & transcribed · 14 min

Verdict

Continue with a condition: the decision-maker hasn't come up yet.

Customer believes

Manual re-keying costs them money: "Three people do it all day."

Missed moment

You let "I'll need to run it by my boss" pass. Next time: "What will your boss need to see?"

Next step

Demo script for Monday 1pm. Offer and email awaiting approval.

transcribing the call…
[00]Who it's for

For companies where sales rests on people, not on a process.

It helps most where reps improvise and nobody has time to tell them after every call what to do differently.

It fits when you have

  • 2 to 15 sales reps, often juniors or new hires
  • no head of sales, or one with no time to coach
  • sales over the phone or in online meetings that can be recorded
  • several products or services, each sold differently
  • deals worth thousands of euros and more

It doesn't fit when

  • you choose a CRM through a tender against a specification
  • you sell mostly face to face in the field without recordings
  • you need deep ERP integration from day one
  • you are looking for a cheap contact database
[01]The problem

The sales process exists on paper. It doesn't happen on the call.

The methodology comes from a training or from the owner's head. On the call, though, the rep improvises, forgets half the questions and afterwards doesn't know what the next step should be. Nobody tells them what to say differently.

Training lasts a month

After a training the team follows the new way for a few weeks, then slips back. Nobody checks whether what was taught is actually used on calls.

A junior without a senior

A new rep needs feedback after every call. Seniors don't have the time, so the junior learns on your customers.

Deals die in silence

Nobody asked who decides, the pain was never quantified and the next step has no date. You find out when the customer stops replying.

[02]How it works

The rep leads the conversation. The system leads the process.

Every call goes through the same loop: prepare, assess, write the next step.

  1. 01

    Script before the call

    AI prepares the script from what was said last time. The rep knows what to ask and doesn't improvise. Numbers go straight into the script and the system does the maths.

  2. 02

    Transcript and assessment

    Phone calls and online meetings are recorded and transcribed. AI assesses them against your methodology: what the customer came to believe, with a verbatim quote, and what the rep missed.

  3. 03

    The next step, written

    The call's outcome creates the next activity with its script, an email and an offer from your template and price list. The rep only reviews and sends.

  4. 04

    A process like a game

    Each product has its own chain of steps. A good call moves the deal up a level, a weak one sends it back for another try. You see where deals die.

[03]Call assessment

A senior's feedback after every call.

The AI is deliberately strict. It assesses the call against your methodology, quotes what the customer actually said for every conclusion and, for each missed moment, writes the exact sentence to use next time.

  • ▲Verdict: continue, continue with a condition, verify, or don't invest time.
  • ▲What the customer believes and doesn't, always with a verbatim quote. No quote, no credit.
  • ▲Missed moments: what the customer said, what the rep answered and which sentence would have worked better.
Discovery call assessment

Verdict

Continue with a condition

The decision-maker hasn't come up yet.

Call performance

56/100 · typically around 40

What the customer believes

  • BELIEVES

    Manual re-keying costs them money

    "Three people do it all day."

  • DOUBTS

    That their IT can handle it

    "Nobody here has the capacity for that."

  • UNKNOWN

    That it pays back within a year

    Not said yet. No quote, no credit.

Missed moment

Customer: "I'll need to run it by my boss."

Rep: "Sure, let me know."

Next time: "What will your boss need to see to say yes?"

[04]Living deal memory

A new rep knows where to pick up.

Each deal carries a summary of all its activities. It rewrites itself after every call, contradictions stay visible and the source is never lost. You can ask the AI about the deal's status directly.

Sample deal · example regenerated from 12 activities

Overview

Automating document processing. Goal: replace manual re-keying between two systems.

Key progress

Hundreds of documents a month, arriving in multiple formats. Wider rollout under consideration.

Current status

Solution demo stage. Online presentation date confirmed.

Next steps

Send invite, demo Monday 1pm, focus on automatic document capture.

[05]Capabilities

Not another CRM. A process that actually gets followed.

Underneath is a full CRM: companies, contacts, deals, activities and offers. The difference is that it walks the rep through step by step.

01

Call scripts

Each activity carries a script the AI adapts from earlier calls. Calculators and notes sit right in the script.

02

Assessment against your methodology

Verdict, what the customer believes, risks and missed moments. For qualifying the deal and coaching the rep.

03

Offers and documents

Offers, one-pagers for management or meeting briefs are built from your template and price list. The customer accepts the offer online.

04

Many products, many processes

Each product has its own steps, questions, price list, templates and assessment.

05

Calls, recordings and leads

Calls from the app, meeting recordings and leads from the web, calendar and campaigns land on the right deal automatically.

06

Humans approve

AI prepares. The rep confirms customer communication, price and the next step.

[06]Why believe it

We built it for ourselves first.

We sell our own products with it

We spent half a year tuning the system on our own sales, from a simple invoicing app to custom development. Each product sells differently and each has its own process in the system.

A junior sells by the system

A junior rep sells our simpler product. Before the call there's a script, after it an assessment and the next step written. No guessing what comes next.

[07]Pricing

You pay for a sales process that's set up, not for installing software.

First we understand how your sales work. Then we build it into the system and tune it for a month or two on real calls. The setup is done by our team or by a partner: a consultant who understands sales.

01Start here

Analysis and process design

On request

one-off

We understand your sales and design how to run it step by step.

  • Half-day workshop about your sales
  • Review of your real calls
  • Process design for each product: steps, questions and when a deal moves on
  • The sentence the customer must believe at the end, and the assessment criteria
  • A demo of the system on your own process

The process design is yours even if you stop here.

02

Sales process setup

On request

one-off

We build the process into the system and tune it on your calls.

  • Call and meeting scripts in your language
  • Call assessment against your methodology
  • Offer, email and document templates with your price list
  • Phone, calendar, email and lead-source connections
  • 1 to 2 months of tuning on real calls
  • Team training
03

Monthly operation and process management

On request

monthly, by tier

It's not just a licence. The system runs, AI processes every call and we review the process regularly against the results.

  • Operation, backups and updates
  • AI processing of every call: transcript, assessment, scripts, offers and emails
  • Process review: where deals die and what to change in the scripts
  • Changes to scripts, templates and price lists
  • Support for the whole sales team

Monthly operation tiers

Base

On request

 

Sales processes
up to 3
Process review
twice a year
Changes to scripts and templates
at review
Sales team coaching
–
Operation, AI call processing, support
✓
Integrations
phone, calendar, email, leads

Growth

On request

 

Sales processes
up to 7
Process review
every quarter
Changes to scripts and templates
ongoing
Sales team coaching
regular, led by a partner
Operation, AI call processing, support
✓, priority support
Integrations
phone, calendar, email, leads

Enterprise

On request

 

Sales processes
unlimited
Process review
as agreed
Changes to scripts and templates
ongoing
Sales team coaching
as agreed
Operation, AI call processing, support
✓, SLA
Integrations
plus ERP, existing CRM, own instance

A sales process is a distinct way of selling: a different customer, different questions, a different assessment. A different price or package within the same conversation doesn't count.

The system doesn't work without setup, so setup is part of the price. The difference is made by a person who asks about the tricky parts of your sales.

Book an intro call

For partners

Are you a sales consultant or trainer?

Your methodology can run on every one of your client's calls, even after you've left. You deliver and invoice the process setup, we deliver the system and its operation.

Partner programme
[08]Controls & boundaries

AI prepares, humans decide.

01

Humans approve

AI prepares records and content. The rep remains responsible for customer-facing decisions and final approval.

02

No recording, no assessment

The system needs recordings of calls and meetings. Recording must be handled properly towards your customers, including GDPR.

03

Not a box product

Without a configured process the system doesn't know what to assess. That's why we start with analysis and setup is part of the price.

04

What you provide

Access to recordings, named deal owners, access to lead sources and a few representative deals for tuning.

[09]FAQ
How much does it cost?

Pricing outside the Czech Republic is on request. It has three parts: analysis and process design, the sales process setup (both one-off) and a monthly operation fee by tier, based on the number of sales processes. It covers AI processing of every call, support and regular process reviews, not just a licence.

Why does it cost more than a regular CRM?

You're not paying for a contact database. You're paying for a designed sales process and a system that keeps it alive on every call. Compare it to a sales consultant or manager, not to a CRM licence.

Does it work with junior reps?

Especially with them. The script walks a junior through the call and the assessment tells them after every call what to do differently. We sell this way ourselves with a junior rep.

How do you make sure it runs reliably?

We operate the system. Operation, backups, updates and monitoring of call processing are part of the monthly fee. You don't install or tune anything yourself.

Couldn't we build this ourselves with AI?

You can try. The code is the smaller part, though. What matters is how the sales process is designed, how strict the assessment is and whether the system reliably processes every call. We've spent half a year tuning that on our own sales.

Does it replace our current CRM?

Yes, underneath is a full CRM with companies, contacts, deals and offers. If you want to keep your CRM, we'll discuss it on the intro call.

How are calls recorded?

Calls from the app are recorded automatically. Online meetings (Teams, Meet, Zoom) are recorded by a notetaker. Recordings land on the right deal on their own.

Who sets the system up for us?

Our team, or a partner: a sales consultant you may already work with. We always deliver the system and its operation.

[ 10 ] Contact

We'll show it on your own sales.

On an intro call we'll talk about how you sell today. From that call we'll prepare a demo of the system with your products and your process.

  • An intro call about your sales, 30 minutes
  • A demo of the system with your products and process
  • A proposal for the next steps

Would you rather pick a time straight away? Open the calendar